Most people think that advertising is expensive but news is free.
While it’s true that no payment is made for media coverage, the price of futile and haphazard media relations may well outweigh advertising costs.
As a company which has provided media communications to national and international customers since 1992, we know the importance of effective media relations. Our job is to represent our customers to the media and ensure that their messages are correctly channelled through the media using accepted PR and communications techniques: PR publications and writing, editorials, copywriting and proof reading work;
- Preparing and updating media lists
- Preparing media plans
- Media Training
- Preparing press bulletins, immediate releases and information, media distribution
- Pitching the media
- Press releases
- Arranging interviews and news bulletins
- Replying to the media requests via daily media contact
- Meeting organizations and arranging press conferences; Press spokespersons
- Media tour organizations
- Contests, award ceremonies and shows
- Media follow-ups & monitoring
- Clipping and reporting services.
